ENVE Composites is a prestigious and highly-regarded brand in the world of cycling, known for its unwavering commitment to craftsmanship, innovation, and the pursuit of excellence. Founded in 2007, ENVE has consistently pushed the boundaries of what's possible in bicycle components and, more recently, complete bicycles. The brand's core ethos revolves around creating products that enhance the cycling experience for enthusiasts, amateurs, and professionals alike.
What commenced as a simple request for graphic updates on their website in 2017 burgeoned into a transformative multi-year partnership between ENVE and GDWN, fundamentally reshaping ENVE's digital presence. Over the years, GDWN has played a pivotal role in the evolution and expansion of ENVE's online platform, ensuring it kept pace with the company's ever-growing needs. As ENVE's business trajectory shifted towards direct-to-consumer operations, the necessity of a robust digital marketing strategy became evident. Collaboratively, ENVE and GDWN conceived and executed a comprehensive digital marketing approach designed to facilitate expansion and diversify the customer base beyond their dealer network. This entailed new customer acquisition initiatives through paid advertising and social media campaigns, enhancing the shopping experience on the website through conversion rate optimization and A/B testing, and implementing a robust retention strategy via Klaviyo. Dynamic flows and targeted campaigns were engineered to not only convert visitors into loyal customers but to keep them engaged through the ENVE Riders Club.
However, the journey didn't stop there. ENVE's evolution from a brand known for wheels and components to a full-fledged bicycle manufacturer marked a turning point. The launch of their Custom Road, Melee, and Mog bikes necessitated the creation of immersive online experiences that empowered customers to customize, create, and order their dream bikes. Simultaneously, GDWN's expertise was instrumental in improving the purchasing experience for dealers and B2B partners through the dealer portal and implementing an affiliate program, further diversifying ENVE's reach.
The results to date have been nothing short of remarkable. Online revenue continues to ascend in a fiercely competitive market, firmly establishing ENVE as an industry leader. This enduring partnership between ENVE and GDWN showcases the power of innovation, adaptability, and collaboration, ensuring that ENVE remains at the forefront of the cycling industry in all aspects of their business.
ENVE, a renowned name in the cycling industry, embarked on a collaborative journey with GDWN to create a bespoke bike builder design tool that would perfectly complement their inaugural foray into the world of complete bicycles - the ENVE Custom Road.
This visionary project aimed to bring the art of personalization and technology together, epitomizing the essence of the ENVE brand. The ENVE Custom Road bike stands as the epitome of their ethos, a harmonious fusion of "high tech meets high touch."
From the bike's geometry and paint scheme to the selection of wheels and components, each ENVE Custom Road is meticulously crafted to cater to the unique preferences of its rider.
GDWN's expertise came into play as they meticulously designed and developed a user-friendly custom app, empowering enthusiasts to bring their dream bike to life. The outcome of this collaboration was nothing short of spectacular, as the ENVE Custom Road's launch was met with unprecedented demand, marking a resounding success and an exciting new chapter in the world of personalized cycling.
In a further demonstration of their commitment to providing cyclists with unparalleled personalization, GDWN partnered with ENVE to craft a groundbreaking solution - the ENVE Custom Decal Builder.
GDWN designed and engineered a custom app that served as a canvas for customers to transform their wheels into unique, personalized works of art. With an extensive palette of colors, patterns, gradients, and even the freedom to create entirely original graphics, the Decal Builder empowered cyclists to unleash their creativity.
Once customers had meticulously designed their dream decals, ENVE took over, expertly printing these bespoke designs and swiftly shipping them to their eagerly awaiting recipients. This ingenious synergy between technology and craftsmanship not only marked a significant milestone in the cycling industry but also granted riders the privilege of truly unique, customizable wheel aesthetics.
GDWN partnered with ENVE to develop a comprehensive digital strategy that integrated Facebook ads, Google ads, and Klaviyo email marketing to enhance retail sales.
This collaboration yielded substantial results, with increased online revenue, improved conversion rates, and a growing subscriber base. Beyond growth, GDWN was dedicated to driving profitable growth through a unified ecommerce strategy. We crafted a seamless approach by aligning these digital channels to provide a consistent brand experience throughout the customer journey.
Facebook and Google ads were optimized for visibility and engagement, while Klaviyo's email marketing nurtured customer relationships, fostering loyalty. The outcome was consistent month-over-month growth in revenue, coupled with a surge in subscribers, contributing to a thriving and unified ecommerce ecosystem that prioritized ENVE's long-term success.