Boosting revenue and expanding market reach through strategic marketing initiatives
Increase in Conversion Rate
Increase in Ad Attributed Revenue
121x ROAS
Season Pass Campaign Performance
Hospitality / Resort
Full Service Growth, Web & App Development, Branding, Ads. CRO, UX & Graphic Design, Graphic, Print & Apparel Design
"GDWN has been an invaluable partner for Sundance. Together they have helped improve our website and marketing efforts to allow us to grow as a resort."
Chad Linebaugh, President & General Manager

About the brand

Sundance Mountain Resort, nestled in the breathtaking landscapes of Utah, is a true haven for those seeking a harmonious blend of nature, art, and relaxation. Founded by the iconic actor and director Robert Redford, this idyllic retreat offers an escape from the ordinary. Sundance is renowned not only for its world-class skiing in the winter, but also for its year-round appeal, featuring lush meadows, pristine streams, and serene forested hills. The resort goes beyond mere recreation, celebrating the arts, culture, and environmental sustainability. It's a place where guests can revel in the rustic charm of log cabins, savor artisanal cuisine, explore art galleries, and engage in outdoor adventures. With its commitment to preserving the environment and fostering creativity, Sundance Mountain Resort stands as a testament to the transformative power of nature and the arts, making it a destination that inspires, rejuvenates, and captivates all who visit.

About our work together

GDWN's collaboration with Sundance Resort is nothing short of transformative. By providing a comprehensive suite of services, GDWN plays a pivotal role in enhancing the resort's overall guest experience and market presence. One of the cornerstones of this partnership is GDWN's custom web development expertise. Through meticulously tailored web solutions, GDWN ensures that Sundance Resort's online presence is both aesthetically appealing and functionally seamless. This includes a user-focused approach to UX and graphic design, crafting a visually compelling and user-friendly interface that reflects the unique charm and ethos of the resort. GDWN's branding efforts go beyond aesthetics, creating a brand identity that resonates with Sundance's mission and values.

Moreover, GDWN's work extends to the creation of all on-property print materials, such as posters and signage. These materials not only convey information but also encapsulate the essence of the resort, creating a seamless and immersive experience for guests. GDWN also plays a pivotal role in driving the resort's visibility through paid marketing strategies. By carefully curating and executing these strategies, the resort can reach its target audience effectively, driving bookings and boosting its market presence.

Perhaps one of the most distinctive aspects of GDWN's collaboration with Sundance Resort is its holistic approach. By offering a complete suite of services, GDWN acts as an invaluable extension of the resort's marketing and creative team. This full-service offering allows the resort to focus on what it does best—providing an unforgettable guest experience—while GDWN takes care of the intricate details of marketing, design, and branding. In this symbiotic partnership, Sundance Resort thrives, leaving guests with a lasting impression of a place where nature, art, and innovation harmoniously converge.

"Our site's not reflective of our brand. The CMS is limiting and it's hard for our customers and employees to use."

In a remarkable digital makeover, GDWN partnered with Sundance Mountain Resort to revolutionize its online presence. The resort's previously humble, template-based CMS received a stunning facelift, emerging as a fully customized content management system. This transformation not only elevated the aesthetics but also encapsulated the very essence of Sundance, rooted in its core values of art and storytelling.

The new custom CMS was an embodiment of Sundance's spirit, turning each webpage into a canvas for storytelling. It offered an immersive journey into the heart of the resort, where sustainability, creativity, and artistry were vividly portrayed. Yet, GDWN's intervention was not merely artistic; it was strategic. The website was meticulously designed to enhance user engagement and drive conversions, aligning seamlessly with Sundance's business objectives, ultimately boosting revenue for the resort.

This collaboration stood as a testament to the intersection of technology, art, and narrative in shaping a flourishing business. GDWN's digital craftsmanship bridged the gap between Sundance's online and on-site experiences, forging a harmonious brand identity that resonated deeply with visitors, and exemplified the powerful synergy between artistic expression and business success.

"We need to refresh our brand and make it more modern while preserving it's history."

GDWN played a pivotal role in helping Sundance Mountain Resort embark on a transformative journey to update its brand identity. This endeavor encompassed a comprehensive revamp, starting with a refreshed logo design that paid homage to the resort's rich history while infusing it with a contemporary flair. The new logo served as a visual embodiment of Sundance's evolution, encapsulating its commitment to timeless values and forward-thinking vision. GDWN meticulously crafted a modern and versatile logo that symbolized the harmonious fusion of tradition and innovation.

In tandem with the logo update, GDWN worked collaboratively with Robert Redford and the Sundance Executive Committee to develop a new brand guide that would serve as the compass for the brand's future direction. This guide provided clear and concise directives on brand positioning, messaging, and visual elements, ensuring a cohesive and consistent brand representation across all touchpoints. It reflected Sundance's essence, rooted in art, sustainability, and storytelling, and served as a roadmap to guide the resort through the years ahead.

The result of GDWN's strategic branding efforts was a repositioning of the Sundance brand, aligning it more closely with its values and vision. Sundance was not merely a resort but a haven where nature, art, and innovation converged seamlessly. This reinvigorated brand identity enabled Sundance to better connect with its audience and pave the way for a bright and purpose-driven future.

"We have a lot of needs that extend beyond our website, can you help?"

GDWN's partnership with Sundance Mountain Resort has been nothing short of transformative when it comes to marketing strategy. GDWN's comprehensive approach extends to a wide array of marketing elements, including website enhancement and Conversion Rate Optimization (CRO). The resort's website has undergone a substantial transformation, aligning seamlessly with Sundance's ethos and engaging visitors with a captivating user experience. GDWN's expertise in CRO ensures that the website's visitors are not only impressed but are also more likely to convert into customers. This has significantly contributed to the resort's online success.

Moreover, GDWN has played a pivotal role in enhancing Sundance's digital advertising efforts. Paid ads have been strategically crafted to reach the right audience at the right time, optimizing ROI and boosting the resort's visibility. In parallel, GDWN's expertise extends to print design, including the creation of resort maps and other on-property materials. These designs not only offer information but also embody the Sundance brand, creating a cohesive and immersive experience for guests.

In addition to these efforts, GDWN has assisted Sundance in launching a soft goods strategy online through a new storefront. This strategic expansion aligns with the resort's mission, offering guests the opportunity to bring a piece of Sundance's essence home. Furthermore, GDWN has streamlined marketing efficiency by consolidating data from various systems into an easy-to-use dashboard. This dashboard provides invaluable insights, enabling Sundance's marketing team to make data-driven decisions and enhance overall marketing strategies. GDWN's multifaceted approach has not only elevated Sundance Mountain Resort's online and on-property presence but also driven marketing efficiency, aligning seamlessly with the resort's mission of delivering a truly exceptional guest experience.

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